Flyer Redesign Series - "Revamping Mailbox Marketing: Gutter cleaning"
Going to do a monthly re-design of flyers that I get on the mail or that I find around. Not because they are bad or to make a profit, as these re-designs are made without charging anything and I offer them to the people in question.
With this I whish to bring attention and understanding why sometimes, things that are created by business don’t have the desired result, or could benefit from a “facelift”.
Before & After: Transforming a Simple Gutter Cleaning Flyer
When it comes to promoting local services like gutter cleaning, the first impression often comes from a flyer in the mailbox. Unfortunately, many of these flyers miss the mark with cluttered designs, hard-to-read text, and a lack of visual appeal. In this first instalment of our Flyer Redesign Series, we take a closer look at a flyer we received from "Matthew's Gutters" and how a thoughtful redesign can make all the difference.
Whatever it is, the way you tell your story online can make all the difference.
The Original Flyer
The original flyer (as seen on the side) was straightforward but lacked the polish needed to grab attention. The mix of fonts and the handwritten-style script made it challenging to read, and the overall layout felt a bit disjointed. While it communicated the basic services offered, it didn’t create a strong visual impact or a compelling call to action.
The Redesign
For the redesign, the focus was on creating a clean, modern look that was easy to read and visually appealing. Here’s a breakdown of what we changed:
Typeface & Text Alignment: We opted for a clean, sans-serif font that’s easier on the eyes and gives a professional feel. The text is now left-aligned, which helps guide the reader’s eye naturally down the flyer.
Colour Scheme: We kept the blue from the original flyer but chose a gradient background that adds depth and catches the eye without overwhelming the text. The contrasting white text ensures that the message is clear and easy to read.
Visual Hierarchy: We reorganized the content to emphasize key services and the call to action. The most important information—what services are offered and how to get in touch—is now prominently displayed at the top and bottom of the flyer.
Imagery: Adding a simple, relevant image (in this case, a clean gutter) helps reinforce the service being offered without distracting from the text.
Simplicity: We stripped away any unnecessary details, focusing on what’s essential. This makes the flyer feel less cluttered and more focused, giving potential customers a clear and compelling reason to reach out.
Why It Works
The redesigned flyer is more than just a visual upgrade—it’s a strategic improvement. By creating a cleaner, more professional look, we’ve made it easier for potential customers to understand the services offered and how to get in touch. The new design is also more likely to stand out in a crowded mailbox, increasing the chances that it will be read rather than tossed aside.
This redesign demonstrates how even small changes in layout, typography, and color can significantly impact the effectiveness of a flyer. For small business owners, investing in a thoughtful redesign can lead to better engagement and ultimately, more business.
Stay tuned for the next post in our Flyer Redesign Series, where we’ll explore how these design principles can be applied to boost client acquisition.