Crafting the brand identity for LBW Tutoring was an inspiring journey into the world of personalized education. Focused on their mission to empower learners of all ages, the design process involved creating a logo that symbolizes knowledge and connection—captured in the custom "W" representing two open books. The deep blue color palette conveys trust and professionalism, while the typography balances sophistication with approachability. From logo lockups to a cohesive visual tone, the project aimed to reflect LBW Tutoring’s values of growth, empowerment, and excellence. This identity positions them as a trusted partner in academic achievement and personal development.