About the Project
Re.force: Fueling Athletes from Dawn to Dusk
When tasked with bringing Re.force to life, I embraced the challenge of designing a brand that fuels athletes from breakfast to bedtime. Re.force isn't just about sustenance; it's about nourishing the body and indulging the senses without compromising performance. Crafting this brand involved creating a diverse line-up of products—from breads and energy bars to snacks and cakes—that cater to athletes' nutritional needs and guilty pleasures. The result is a brand that supports peak performance while allowing athletes to enjoy their favourite treats guilt-free. This project was an exhilarating blend of creativity and strategy, resulting in a brand that truly feeds the body and satisfies the soul.
Role
Branding
Graphic Design
Art Direction
Web design
Client
Re-force
Date
Sept 2018
Re.force brand design combines athletic nutrition with indulgent treats, appealing to performance and pleasure.
On the concept stage we knew we wanted the name to take centre stage and make colours and icons the differentiation factors as their identification happens faster .
For this project a lot was considered, for example what this branded needed, how many fields would it need to cross over, how would different categories of items differentiate from each other, how can we make it fun but still make it professional and adding premium value to it.
With the brand locked down, we turned our attention to the digital presence and design a website that would serve all the needs of the re.force brand and services.
